Well done ! I was just checking in with you to see how youre doing. There are a lot of questions that we have the ability to address for our clients. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. Even a short handwritten card or personal email can go a long way in nurturing the relationship by simply letting them know how much you appreciate them, and that youre always there to help. I mailed them a postcard because I was afraid to pick up the phone and call them. At least if you sold them a house, you will for sure have their mailing address! Instead, by focusing on building great relationships friends not funnels they became Baltimores leading real estate team. Approximately 80 percent of all transactions are done within your sphere of influence. The personal client letter is one of the real estate letters going to seller leads who have done a transaction with you. Take a few minutes to really get to know them. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. These are people that know you, and just because of that, you have some influence on them. Good news! It's good to hear how to get it done right. If you use the MLS for your Listing E-Alerts in this traditional way, you have to manually input every single person in your database. If you havent seen Danielles hacks for following up with stale leads in under 10 min., you NEED to check these out.). Or maybe they have questions about the difference between a deferment and a forbearance on their mortgage payments. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. How do you write a client letter to your sphere of influence and past clients? Oops! If youre a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. One of those things is the YAY-ME letter. or other gift.. That way, they know that you appreciate the referral. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. End of Year Announcement Letter Sample nar.realtor Details File Format DOC Size: 11.5 KB Download Writing a professional end of the year announcement letter should not take you hours or days. Set aside an hour a day to engage with your SOI on your social media network(s) of choice chances are youre already doing this. On the 15th of every month, they sent a postcard (via automatic mailer) to everyone in the database, On the 7th of every month, they sent a short video email, Once a quarter they would call all the contacts on their list. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style They provide a great way to grow your SOI and stay in contact with your existing SOI members, as well. Listen P151 Marketing Mastermind 01 - Marketing vs . The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. Dear (Employer's Name), I want to thank you once again for speaking to me on behalf of the secretary position at (Company Name). You have truly revolutionized my business.so here's another hurdle.thank you for the insight! Contacting your SOI in a way that feels natural is not only more cost efficient (mailers can be pricey!) This field is for validation purposes and should be left unchanged. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Excellent letter, of course, Marte! . In this short video youll learn how to write that client letter and make it something that will more likely drive in new sales and referrals to you. You may also want to include a gift card to the local coffee shop or other gift. You can easily change up that second line to refer back to any relevant life, community, or even social media event. This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. It is not exactly a secret that there are hundreds of millions of people who use social media on a regular basis, such as Facebook and Twitter. I am the worst at self-promoting. Realtors can then use their sphere of influence scripts to reach out, and they have already seen your name recently. This doesnt mean you should stop nurturing your entire SOI, but it does help you focus your efforts to get maximum results. Whether it's a client you haven't seen in 10 years, or a family member you wake up with every morning, the core idea behind the term 'sphere of influence' is that, by simply knowing them, you have the ability to impact them in some way. Jennifer - I really needed to read this!! James Kimmons Updated on 11/20/19 First, realize that you already have a sphere of influence. This raving fan then tells their close connections about you which in turn builds your sphere of influence. (Honestly, this ones worth a watch!). Today we are going to cover some quick tips and scripts for Realtors reaching out to your sphere of influence database. But you do need to step up and own your role as a Realtor which also happens to be the best possible thing you can do for your real estate business. Its very simple. And thats an uncomfortable idea for many of us. Now the client is expecting Jasons call and will be much more likely to have a referral ready. All because of one fundamental business driver: Authenticity. For example, you may want to host a simple summertime cookout. Here at Icenhower Coaching and Consulting, our coaches are telling our clients to shift. are great for staying top-of-mind. Or, in the words of 10x Rule guru Grant Cardone, Everyone is a salesperson, even doctors.. Let us help you. They may even have some great content ideas. Go to your business page and click at the top where it says "Ad Center.". I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. YAY-ME? I'm so not into the self praise thing but see so many excellent examples of how to do it right. and Pensacola Beach real estate Use your spreadsheet or CRM to input key details like lead source, any initial questions they might have asked, and personal tidbits like their kids or even dogs name. Its one of the easiest ways to get your database engaged again. I would love the opportunity to work with you. Now that we are living in more uncertain times, we are presented with an opportunity to reopen the line of communication between ourselves and our sphere of influence contacts. We do coach our clients on these lead generation tactics. Your past clients may have questions about their equity, or are thinking about getting cash out of investment properties. The name of the game is Listing E-Alerts. There are so many ways for real estate agents to generate business. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. And you never know where your next lead will come from. You say, hey, shame on me, because I should have reached out to you sooner. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . Today we are going to give you a few of our best real estate email templates for Listing E-Alerts. You will be shocked with the answers youll get. Pay Special Attention to Those Who Matter Most 4. New agent client building - A letter of introduction can be used as part of your first client-building marketing campaign. ), Consistency + Engagement = Winning on Social, The 4-part SOI Marketing Plan Worth $30 Million in Business, The Real Estate Postcard Worth $2 Million, Past coworkers (even if your last job was waiting tables), Your friends (yes, even the high school pals you havent seen in 20 years), Your kids friends or their parents (depending on age). Guess what? The one significant advantage to email is that it's much easier for your audience to respond to you personally (they just have to hit REPLY!) Pro Tip for LinkedIn: Try posting one LinkedIn article a week on a broad real estate topic that will be helpful for the majority of your contacts. This traditional use of the Listing E-Alert tool is a great value add to your clients. ), And lets face it. Be clear that you have no agenda. If you dont know what to write, use my Event Themed Keeping in Touch Letters. March 04, 2012 08:13 AM. Checking in with them to make sure theyre okay is a very normal thing. It could even be that they are having some work done on their house and need some recommendations. According to the Washington Post, the average person spends about 20.5 hours per week in their inbox. We scoured the depths of YouTube to find the non-sleaziest referral scripts out there, and it was rough. It strikes up a conversation and they start chatting with you. Now is a wonderful time for that because we are in the midst of this COVID-19 crisis and were forced to get back to the basics. Your Name 321 Smith Road Boston, MA 02201 555-555-5555 Email Address. As a result, Realtors end up going for the remaining 20 percent. If you like the SOI/geographic farm script above, youll love our other real estate email templates. You can send this to your SOI, or your geographic farm. Of course, being busy is good; however, if you do not keep track of your sphere of influence and work on it by networking, your business may begin to suffer. Looking forward to catching up with you soon!. I stay in touch with my people, past present and to come, with a monthly . which can start up a whole bunch of conversations so that's definitely something to consider Brenda - thank you so much! Congrats. Obviously, you cant talk about connecting with people without talking about social media and each social media network has its own merits. Check out these 5 practical tips for growing your sphere with social media. Id love to share these tips, answer any questions, and even let them know which questions they should definitely be asking! Inventory is at a record low, interest rates are in the toilet, and there are many people who are looking to buy a home right now, particularly those who were not able to purchase a home in 2020 due to the coronavirus pandemic. If theres one SOI pro tip that bears repeating, its this: Never assume. So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. And this one from the Graham Seeby Group is an excellent example. visit http://AgentDominator.info to double sales and referrals from past clients and sphere of influence. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. All it means is the people who know and like you. Its forcing real estate professionals to pivot their business and make some changes. You can buy Brian Icenhowers best-selling book on, contact your SOI members 100 times a year. If youre reaching out to someone youve really neglected, now is the best time to pick up the phone and call them. Theyre probably going to answer the phone. As mentioned, these guys went from $0-$90 million in just 4 years and it all started with a simple plan for working their SOI. We can use the search update tool for four general areas. Things are uncertain right now, and in many ways we have been forcibly disconnected. Now that you know you DO have a sphere of influence, lets take a look at whos in it. This letter will be particularly appealing for potential clients who don't already have a go-to agent for their questions. A Simple Definition to Get You Started. For example, if you get a referral from someone who is in your sphere of influence, make sure you send them a thank-you note. You may be wondering if you should be spending money on buying new leads. Here's why: older homeowners respond very well to snail mail delivered by the good old USPS. Excellent blog and I'm going to share it with some new agents in my office! Were going to give you everything you need to work your SOI like a pro. The art of the personal written word is dwindling. You now have a friend in real estate someone you can call with questions who wont begin bombarding you with marketing messages.

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